EDITORIAL

The appearance is not the achievement

A festival attracts attention, an exhibition creates visibility. But who safeguards what remains afterwards? Bernd Bartolome on a cultural policy that not only enables public appearances, but preserves room for action.

Translated from German with the help of AI. Read the original in German

A premiere has a date. The work that makes it possible rarely does. It begins beforehand and continues long after attention has moved on to the next event. That is why I see a shared idea in our articles this week: cultural policy should ask less about what gets a public platform, and look more closely at what remains possible in the long term.

This is not an argument against the special evening, the discovery, the public glamour. Without such moments of intensity, culture would lack something essential. But attention is a fleeting resource. Those who mistake it for impact count the opening as a success and overlook whether anyone is still keeping the door open afterwards.

What lies between the work and its audience

“Filmgeschichte braucht mehr als einen Platz im Programm” (Film history needs more than a place in the programme) is the title of one of our articles. The joint Robert Aldrich retrospective organised by the Viennale and the Austrian Film Museum, which also presents rare film prints, gives this idea a concrete focus. Keeping a work available and making it accessible to audiences again: this should count as a cultural achievement, not merely as preparation for the actual event.

This shift in perspective strikes me as more politically productive than the familiar opposition between art and administration. Not every hour of administration serves art. Yet anyone who regards organisation merely as a cost centre would have to explain how a preserved film is supposed to become a screening. The question, then, should be: which work opens up artistic possibilities, and which ties up resources without any discernible benefit?

The visibility of women artists presents a similar case. The ALBERTINA is placing works spanning five centuries of its collection at the heart of an exhibition. That is an opportunity to look more closely. Whether it will lead to a different approach to museum practice remains to be seen. I would measure success not only by the temporary exhibition, but also by the questions that subsequently shape research, acquisitions and display.

The mentoring programme “Frauen in Kultur und Medien” (Women in Culture and the Media), whose ninth round prepares participants for leadership responsibilities, can be read in the same way: individual support deserves recognition. But it must not absolve institutions of the task of examining their own selection procedures. An open door is of little help if no one can say what rules govern the decisions made behind it.

Longevity is no free pass

The strongest objection to this position is valid: protecting lasting structures can also preserve habits, hierarchies and exclusions. Public funds are limited. New initiatives need opportunities, and no institution should derive an unassailable entitlement from its continued existence.

That is why, for me, reliability goes hand in hand with accountability. Not every project has to continue. But before funding is withdrawn, it should be clear which possibilities will disappear with it. The planned cuts to music funding in the 2027 federal budget concern decisions that have not yet been finalised. That is precisely why it is worth asking what advice, networks and stages each make possible — rather than simply weighing funding allocations against one another.

I would like to see the same care taken with digital progress. The federal and state governments want to make cultural data available as AI infrastructure, while also stressing protection and copyright. It is right to consider both together. My yardstick, however, would not be the largest possible volume of data, but the agency of those whose work it contains: do they have a say, and who shoulders the workload?

This is what connects this week’s debates. We should not value culture only where it becomes visible. We should also assess the conditions under which it can emerge, challenge and reach its audience. The applause belongs to the public appearance. The work that remains afterwards deserves political attention too.

Original reviewed by the editors · 28 October 2026

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